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What are taglines?

  • A tagline is a short description or comment on a movie that is displayed on movie posters (or direct to video covers, etc.) to capture the essence of the movie, and ultimately make you watch the movie.
  • Please do not submit advertising slogans, only the taglines that appear on original movie posters and direct to video covers.
  • We only want the tagline from the movie poster, or the video cover if it went straight to video.
  • Taglines from re-releases should be noted as such. For example, for Alien (1979):
    • The scariest movie ever made... just got scarier. (UK 2003 re-release)

  • For TV series, taglines from posters (e.g., in transit shelters) or from video releases are acceptable.
  • For non-English titles, we accept taglines in the original language if they are accompanied by a translation. The form for a translated tag is:
  •      Original Tagline (Translation)

  • Unless certain letters/words were capitalized in the original tagline for effect, then standard capitalization should be used. IMDb’s title capitalization rules should not be applied to taglines.

Tracking your contribution

You can now track the status of your Taglines submission and if it has not been approved, we'll tell you the reason why.

If you are using the mobile apps, mobile website or desktop website you can access this feature via the 'Track your contribution' button, which has been added to the submission email receipt. Additionally, if you are using the desktop website, you can also use the 'Track Contribution' button now found in your contribution history page.

Clicking this button will take you to IMDb Contributor, our new contribution specific site where you will be shown the status of your request.

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