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NewsDesk Partner FAQ

What is a NewsDesk Partner and why do I want to be one?

A NewsDesk Partner sends IMDb their RSS 2.0 feed containing their site or publication's articles. IMDb publishes an excerpt of each article from the feeds. IMDb removes the HTML, performs smart, elevant linking with our names and titles on IMDb, and publishes the headlines and the content of the excerpts on the linked IMDb pages.

The benefits of becoming a NewsDesk Partner are:

  • Your article headlines can appear on the relevant people and title pages on IMDb
  • Your articles appear on the News page for that person, character, or title
  • Your article remains as a permalink on the site
  • Each of these instances will have a link back to your homepage or the relevant article
  • Your logo will appear on the NewsDesk Partner page and permalink page
  • An incredible opportunity to deep-link across large tracts of our site getting your articles in front of exactly the right audience

How do I become a NewsDesk Partner?

We are not accepting applications for additional content providers at this time. If we begin accepting applications in the future, we will post it to the site, so please check back for further updates. We appreciate your interest.

What's required of a news feed from a Partner?

Here's what you will need to do: send us your RSS 2.0 or Atom feed with the standard feed elements -- headlines (title), timestamp (pubDate), Partner name (channel), the article (description), and the referral link back to the full article (link). We also ask that you include at least 150 words (can be longer) in the article. We are hoping for several articles per day from Partners, but don't worry, we are also interested in more relevant, timely stories than just a flurry of pieces.

This all sounds too easy. What's the catch?

The only catch, if you want to call it that, is that we retain the right to continue to publish the text from articles we've received even if our associations ends. We do this so that our users can still find the article excerpt they read, particularly if they've sent that link to a friend, bookmarked it, etc. We will continue to link to you from the article in the manner mentioned previously. For more details, please read the NewsDesk Terms and Conditions. 

All NewsDesk Partners need to agree to the NewsDesk Terms and Conditions.

What are some partner no-nos?

We will not publish stories with a word count lower than 60 words, and an association with a Partner who was providing less than the requested word count would be less than ideal and may be discontinued.

What if the RSS feed changes?

If the RSS feed changes for your news source, you'll need to contact a member of staff to correct this for you - this can be done via the contact form by selecting the path IMDb Contributor / I need help and haven't submitted an update / News articles / Other news issue.

Please make sure to include the new feed so a member of the team can make this change for you. 

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