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IMDb (Internet Movie Database) stands as the world's preeminent source for entertainment industry information, serving hundreds of millions of users globally with comprehensive data about movies, television shows, and entertainment professionals. As a trusted service that reaches millions of monthly active users worldwide, we recognize our responsibility to maintain the highest standards of content accuracy and integrity.
This transparency report reflects IMDb's ongoing commitment to maintaining the highest standards of content quality while ensuring compliance with the Digital Services Act and other applicable regulations.
1) Our Commitment to Content Quality
IMDb has a reputation for trustworthiness that is built on an unwavering commitment to data excellence. Content quality is fundamental to our mission of being the most authoritative and trusted entertainment database. Our approach combines sophisticated technology with human expertise to ensure information accuracy and compliance with all applicable regulations, including the Digital Services Act. The dedicated team of experts at IMDb works diligently to verify the accuracy of submissions, correct errors, and ensure that the information IMDb provides to millions of entertainment fans worldwide is as comprehensive and reliable as possible before content ever appears on our service. While this robust verification process maintains the reliability of our database, it also helps to ensure harmful content is stopped before it ever goes live.
2) Content Policies and Enforcement
Our comprehensive content policies clearly outline what is and isn't permitted on IMDb. These policies are publicly available and regularly updated to reflect evolving industry standards and regulatory requirements. When content uploaded to IMDb or user behavior violates these policies, we take appropriate action, ranging from content removal to account suspension.
3) Multi-Layered Content Moderation Approach
Human Moderation
Our specialized team of content moderators undergoes rigorous training in entertainment industry knowledge, content verification, our policies and processes, and regulatory compliance, and is equipped with thorough guidance related to content verification that allows IMDb to make quick and well-informed content moderation decisions. These experts work alongside our automated systems to ensure accuracy and maintain platform integrity. We ensure that these processes work through multiple quality assurance processes, including performing audits, random quality checks, system reviews and updates, and providing continuous training opportunities for IMDb staff.
Automated Decision Making
We employ advanced technological solutions including keyword filters and content analysis tools, among others, that enable us to efficiently process large volumes of submissions while maintaining consistent quality standards. Our automated systems are regularly reviewed and updated to ensure accuracy and effectiveness.
Internal Complaint Handling
We take feedback from our users seriously and have developed reporting tools so our customers can quickly flag content to our team of trained moderators for further review and investigation. Our user-friendly reporting system processed 303 reports during the reporting period. After review and investigation, none of the reports revealed violations of the IMDb Conditions of Use, which includes a prohibition on all illegal content, and no further actions were required.
Advertisement Moderation at IMDb’s Own Initiative
In order to ensure that every ad displayed on IMDb complies with our Advertising Guidelines and Acceptance Policies, we use technology and human review to detect potential violations. During the Reporting Period, we took action on our own initiative against a total of 46,497 ads. This figure includes both pre-publication review and post-publication moderation.
2024 Compliance Overview
IMDb invests in our systems and processes to ensure a safe experience, and that our database remains low-risk for online harms. From February 1, 2024 through December 31, 2024, IMDb received no Orders, appeals, or notices from trusted flaggers related to the DSA.