Images Guidelines

You can now upload images and tag the names, movies, series and episodes in them.

Image Uploads

Below are the guidelines regarding image uploads, although all cases are subject to the discretion of IMDb per our full terms and conditions, which are available at IMDb reserves the right to decline or remove an image in our sole discretion. Should you notice any material that contravenes the following guidelines, please use the 'Report Image' feature to let us know about it.

The definition of 'prurient' according to the Oxford English Dictionary is: "Having or encouraging an excessive interest in sexual matters."

We allow the following:
  • Sexually suggestive, but non-nude (e.g. the cover for Sante D'Orazio Photographs)
  • Tasteful adult bottoms (e.g. the cover for White Women by Helmut Newton)
  • Non-prurient child partial nudity (e.g. Sally Mann)
  • Mild infrequent drug use
  • Infrequent or mild medical or treatment-focused content
  • Infrequent or mild references to alcohol, tobacco, or drug use
  • Simulated gambling
  • Frequent or intense profanity
  • Frequent or intense realistic violence
  • Frequent or intense horror-themed content
We do not allow the following:
  • Partial nudity (e.g. female nipples) regardless of context
  • Frontal pelvic nudity
  • Anuses (tasteful adult bottoms e.g. buttocks/cheeks are ok)
  • Prurient nudity (e.g. fondling, implied masturbation, or implied sexual contact between two or more people)
  • Sexually suggestive or prurient images containing children
  • Blatant prurient activity
  • Pornography, or images related to pornographic titles, whether they contain nudity or not
  • Realistic sex toys, sex toys in an erotic context, or implied use
  • Excessive gore. Yes, we allow frequent or intense realistic violence, but we have our limits.
  • Feces or urine
  • Real life death
  • Book or Magazine covers
  • Soundtrack covers
  • Paparazzi photos
  • Fan art
  • Leaked images, 'revenge porn', or any images taken under the agreement/reasonable assumption that they would remain private.
  • Personal contact information
  • Any personal information about children under 13
  • Product or service advertisements
  • Images for which you do not own the copyright or have the necessary rights
  • Images displaying third-party ownership or branding, such as watermarks. Watermarks of the title's creators, such as the production company or TV channel, are acceptable.
  • Poor quality images. Please refer to the in-depth guidelines on this below.
  • Unnecessary quantities of very similar still images from the same scene.
  • Spoilers, e.g. an image revealing a major plot twist from later in the film, such as a dead main character.

Image Quality

We are concerned only with the quality of the 'representation' of the image. This means if the original poster was poor quality, but we have a high quality scan or copy of that poor quality poster, the image is totally eligible for display on IMDb. We allow the following:
  • Acceptable quality scans of old physical media with fold marks, dog-eared corners, creases, fading, light stains or poor printing artefacts such as low DPI (dots per inch). If a copy of the same image is available with the same scan quality, but without these physical artefacts, obviously the version without the artefacts is preferred.
  • Acceptable quality copies of poor quality digital source media. For example, if the film was originally mastered in poor digital quality, in a low bitrate or highly compressed, but the copy at hand isn't significantly further degraded.
We do not allow scans or copies with the following:
  • Noticeable pixelation or noise
  • Bars or framing around the outside of the image
  • Stretched aspect ratio

Name Tags

Tagging Names

If a person's face is clearly seen in an image, you can tag that image with the person's IMDb 'name page'. However please note that if the image was initially uploaded via the IMDb Resume service, then any additional name tags will not display on those additional name pages.

If their face isn't clearly visible, they can still be tagged in the following cases:
  • Faces obscured by masks/disguises/heavy makeup/prosthetic makeup
  • Stunt actors and body doubles can be tagged with their own names.
  • Voice actors for animated titles can be tagged if the character is clearly displayed within the image. For animated titles, we will display the actor tags within title image gallery, but not within the name image gallery.
However, please do not tag names in:
  • Back of the head shots or shots with deliberately out-of-focus or heavily obscured faces. Please use your common sense here. If the person isn't recognizable then don't tag them unless they're eligible as described above.
  • Archive footage, e.g. stills from talk shows where images or clips of the person are shown to the audience as part of the show. Put simply, don't tag people in images of images.
  • Any images that breach our image upload guidelines (above).

Deleting Name Tags

Our aim is to be the most authoritative database of information about movies, TV, video games and the cast and crew that make them. To achieve this we never delete valid information and this includes tags to names or titles on images. If you have an IMDbPro account you can choose and upload images that will appear in your gallery before any other image attached to your page. We hope this will help alleviate any frustration caused by the policy.

Title Tags

Tagging Titles

If an image is a poster, still frame, publicity, or event photo for a certain movie, series or episode, you can tag the image to the relevant IMDb 'title page'.

However, please do not tag titles in:
  • Award ceremonies/events
    • Where the person/s in the image are not attending primarily for the title. For example, Ryan Gosling has attended Cannes film festival a number of times, but only one year for the movie Drive (2011), e.g. the Cannes event in 2011. Therefore, Drive (2011) should only be tagged in photos from the 2011 Cannes event.
    • Images that don't consist mostly of people who worked on the title. For example, a photo of Martin Scorcese and Matt Damon should not be tagged with The Wolf of Wall Street (2013) because Matt Damon wasn't involved.
    • Images that don't make sense on a title page. Please use your common sense. For example, please don't tag Drive (2011) in images of Ryan Gosling eating a sandwich somewhere in Cannes.
  • Any images that breach our image upload guidelines (above).
  • Please do not tag series or season posters with individual episodes

Title Primary Images

The primary image of a title is the main image that appears in the top left of the title page. If you think the title should have a different primary image selected, please follow these guidelines.
  • Note that all suggested changes are subject to the discretion of IMDb data editors. We will step in to override these guidelines if we feel it's pragmatic to do so.
  • The primary image should strike a good balance between the following criteria:
    • Movies: The most iconic and widely-recognized poster, of the best image quality. English language posters are preferred if available, although we may exercise editorial discretion to override this in some special cases.
    • Episodes: Still frame of acceptable quality which best represents the episode's plot or key characters in that episode.
    • Series: The most iconic and widely-recognized poster, preferably from the original airing of the first season. The poster should be of the best image quality. English language posters are preferred if available, although we may exercise editorial discretion to override this in some special cases.
  • Note that the primary image option is only available for the correct image types (posters for movies or series, stills for episodes). The option is not displayed for images of the wrong type.
  • To suggest a primary image change:
    • Navigate to the image you wish to become the primary
    • Click 'Edit Tags'
    • If the image is eligible for use as the title's primary, the form will have the 'Primary Image' option at the top, just underneath 'ABOUT THIS IMAGE'. Click the drop-down arrow.
    • Tick the box 'Suggest as primary image for ...'
    • Explain 'Why should this be the primary image (optional)?'
    • Click 'Submit'
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